How does BCCI earn through IPL?
Have you ever tried to think about how does BCCI earning through IPL? Board of Control in India or famous known as BCCI, is the top cricket board for the last four decades. BCCI is not only the most powerful cricket board but in terms of money, quality, and sources.
IPL is one of the most significant revenue-earning platforms for the BCCI. There is no doubt that the BCCI is the richest cricketing body in the world. One of the biggest reasons behind its financial strength is the IPL which is the most lucrative franchise-based cricket tournament in the world. The players love to participate in the league both because of sporting and financial reasons. In the first place, they have some huge names as sponsors like Hyundai Motors India limited signed an agreement with BCCI as one of the associate sponsors for the next four years.
According to the annual report of the BCCI for the 2019-20 years, the total income of BCCI is estimated to be around INR 3730 crore, including INR 2500 crore from IPL. So, how exactly does the BCCI make so much money through IPL? Get your calculators out of the bigger ones. The digit here will surpass the digit limit on the small calculators.
How Does BCCI earn through IPL?
- Media Right: –
The Largest source of revenue for the BCCI is undoubtedly the media right that it grants for the broadcast of the games which feature the India cricket team. Every broadcaster pays BCCI according to their advertising space and the amount of sponsorship they are paying. The BCCI made INR 16,347 crore for its IPL television and digital right from that Star India who holds the IPL worldwide. Rights were sold for the five years period from 2018-2022. Biggest television deals in the history of cricket.
2) Title Sponsorships: –
Very much happy that you’re still here. So what makes money for the BCCI? One of which is the Title Sponsorship for any cricket event gives that particular company more amount of exposure throughout the event. The Board of Control for Cricket in India sold the title sponsor to One97 communication Ltd. which runs the e-commerce payment system Paytm. Rights for all India international and domestic matches till 2023 sold for Rs 326.89 crore.
3) Official Team sponsors: –
Major growing up years of a lot of India kids, Indian jersey was always Sahara India. The BCCI charges according to the placement of the logo or the name of the official team sponsors. The board of control for cricket in India (BCCI) sold the official team India sponsor to the Bengaluru-based education and learning app Byju’s that replaced Oppo India from 2019 to 31 March 2022.
4) Kit Sponsorship: –
Indian Cricket team in Jersey has the Nike logo on their chest. This swoosh tick is Nike’s trademark which is placed on the top side of the BCCI logo on the jersey. Cost around US$ 60.66 Million at the end of the five years of the agreement. Roughly another INR 270 crores in the BCCI pocket.
5) Indian Premier League (IPL) Revenue: –
Indian Premier League is the most successful, richest, and popular cricket league globally cricket. BCCI owns this league, and that made BCCI even stronger financially. IPL is the most expensive league among the entire cricket T20 league played currently. Advertisement revenue, the gate receipts, tickets from IPL, and other incomes add up to roughly INR 2500 Crore for the BCCI per season. DLF, Pepsi, VIVO, and now Dream 11 were the title sponsors for the IPL 2021. The Revenue sources make the BCCI the richest and most powerful board in the world.
These five reasons the BCCI makes huge earn through IPL and main their position as the world’s richest and most powerful cricket board.